My Data

The following are terms and links in reference to best protect your data rights and apply to all users of the CRM (“Everest") Platform.

Sensitive Personal Information (SPI): Consumers can limit the use of sensitive data (e.g., SSN, precise geolocation, health info) to essential services.

Expanded Rights: Consumers have the right to know, delete, opt-out of sale/sharing, and correct inaccurate personal information.

Data Minimization: Businesses may only collect and retain data necessary for the purpose for which it was collected.

Opt-Out Rights: Enhanced rights to opt-out of the "sharing" of data for cross-context behavioral advertising, not just the "sale" of data.

Applicability: Applies to for-profit businesses in California with over $25M in gross revenue, or that buy/sell/share data of 100,000+ consumers/households.

Employee Data: Protects employee, job applicant, and independent contractor data, requiring that they be notified about the data being collected.

Enforcement: The CPPA acts as the first dedicated privacy regulator in the U.S..

v.2026.05.04